From the beginning the mission has been to create interesting things. Off the beaten path, quirky, a bit odd and not always in line with the status quo. To merge the techniques of old world perfumery with those of modern natural perfume making.
Time has changed the mission. Today it is more about clarity, simplicity and moving beyond the old ways, the complicated over the top ways, to a style of perfume making that speaks to the future rather than the past.
Always respecting the past, but not feeling obligated to repeat it.
My vision has always been to create for myself, stand back and see where it lands. This approach takes me in many directions, but always comes full circle, one way or another. It's not good to push a thing. Too hard, too fast. It tends to fall apart and that is not the goal. The goal is to keep moving forward, Always..
Studio: 2010 Cincinnati
Soivohle Perfumes first came on the scene as Liz Zorn Perfumes in 2002, and later with an online shop in 2005.
My aim with Soivohle has always been to create from the artists perspective. I have been a painter my entire life and divide my time between my art career and perfumery. When I started working seriously with scent back in the early 1990's it was as an Olfactory Artist, more in line with a provocateur than the stylized prim world of high fashion perfumery. I have never really fit in there and as my early work creating scent scape installations was way outside the box at the time, that work eventually inspired me to create a small collection of five natural perfumes to be offered in a limited edition. The success of that project, set me on a path that at times became too safe and predictable for my taste. It has always been a walk on the tightrope for me and now twenty years later with the brand I find that I like the provocateur more than I like the conformist. Perhaps it is age, and then again perhaps that has always been my path to walk, even when I fought against it.
Now it is late 2022 and I am pushing back again. Creating things that in most cases only appeal to me. Just like those first quirky little perfumes that started it all, I want to stay in this place, this energy, this defiance. I want to shake things up again, make some noise and be obnoxious and subversive. After all it is the artist way, and if I have learned nothing else, I do know a thing or two about living in a particular type of skin suit, here's hoping that I can stay true to the cut and the line.
Liz Zorn/Artist, Perfumer